Our Team

C0020-Work_Mitch_111[2]Mitch Work

President and CEO

 

Mitch has over 25 years experience in the healthcare industry as an executive for supplier and provider organizations. As President of The Work Group, he leads the company in delivering strategic marketing, sales and public relations services to healthcare IT companies and provider organizations.

Recently, Mitch has focused on the development and marketing of emerging technologies such as mobile and remote telemonitoring, analytics, advanced EHRs, supply chain automation, portals, wearables, HIEs and network infrastructure. These technologies promise to dramatically improve patient safety and clinical care while reducing costs.

Mitch received his BA degree from Penn State University and an MPA from the American University in Washington, DC.


DSC00598Chuck Appleby

Sr. Vice President

 

Chuck has over 20 years of experience in the healthcare industry as a journalist, writer, media relations expert, and marketing consultant.

Focusing on healthcare and IT, he has participated in the development and writing of multimedia presentations, brochures, advertisements, magazine supplements, white papers, story lines, case studies, speeches, and ghostwritten articles.

Chuck also has a wide range of experience in PR consulting, PR and marketing strategic plans, creative branding efforts, and multimedia presentations. He has written articles for numerous publications ranging from trade journals to the Wall Street Journal and Forbes ASAP.

For over a decade, Chuck has been editor of the Information Edge report for the prestigious Scottsdale Institute.

He received his BA degree from Princeton University.


john mccormack_photoJohn McCormack

Vice President

 

John leverages two decades of experience to lead the public relations efforts of healthcare IT companies, hospitals and physician practices.

John started his career working for magazines such as McKnight’s Long-Term Care News, Hospitals & Health Networks and Health Data Management where he served as editor.

John has devised and implemented successful media relations campaigns and produced high-quality, creative communications materials for a number of health care industry organizations, from start-ups to Fortune 50 companies.

John holds a Master of Arts in Writing from DePaul University and is an adjunct professor at Robert Morris College.


mike-beyerMike Beyer

Vice President of Social Media

 

Mike Beyer has more than ten years of media relations and social media experience in the healthcare IT field.

Over the years, Mike has served clients such as SureScripts, Allscripts, Merge Healthcare, ShareableInk, and eQHealth Solutions.

He managed social media accounts for eQHealth Solutions, and has placed articles for clients in publications such as Forbes, Healthcare IT News, Health Data Management, and InformationWeek, among many others.

Mike holds a Bachelor of Science from the Medill School of Journalism at Northwestern University, and makes his home in Chicago.

Testimonial from Rob Finzio, Co-Founder and VP Sales, Care Fusion:

“The Work Group was instrumental in launching Care Fusion and our products at HIMSS and in writing compelling market collateral and case studies that helped communicate our value proposition to the healthcare industry.

The result? Care Fusion was successfully acquired by Cardinal Health within 24 months. I highly recommend The Work Group, Inc. for any marketing, marketing communications and public relations projects. They deliver.”