The Work Group is a health care technology consulting company delivering high quality strategic marketing, sales and public relations services to healthcare companies, associations and provider organizations. We provide flexible services on a project basis or can serve in an acting marketing or sales executive capacity for those companies in transition or wanting to "jump start" their sales and marketing operations.

By using the deep and varied skills of our many associate relationships, The Work Group can provide customized, cost effective solutions to address your toughest marketing, sales, and public relations challenges. We use experienced senior consultants, most of whom have over 20 years of health care technology experience, on all of our engagements. We never use junior staff who learn on the job. By using this virtual staffing approach we are able to provide the right skill set at the right time without the usual overhead rates charged by traditional firms.

The company founder, Mitch Work, has over 25 years of experience in the health care industry as a researcher, educator and executive for provider and supplier organizations. He has developed, marketed and sold market intelligence databases for the health care information technology (HIT), pharmaceutical, and laboratory marketplaces. Recently, he helped start up and successfully sold a healthcare internet company. He has been a frequent writer and speaker at HIT industry conferences and served on the CHIM Board of Directors (now part of HIMSS).

The Work Group serves the following healthcare industry markets:

• Healthcare Information Technology (HIT)
  
• Healthcare Providers (hospitals, group practices, and clinics)
  
• Healthcare Payers
  
• Pharmaceuticals/Biopharmaceuticals
  
• Laboratory Diagnostics
  
• Healthcare equipment and supply companies

We deliver creative solutions for your toughest marketing, sales, and public relations challenges. We will help to differentiate your organization by identifying what makes you special in this crowded marketplace. Then we will effectively tell your story.

We will deliver our services on time at a fair price and use only experienced staff on your project.

Your success is our greatest source of satisfaction.

We realize that we are fortunate to be part of a vibrant marketplace and are privileged to work with exciting clients who have allowed us to benefit and prosper. We also realize that everyone is not as fortunate. As a result, it is our policy to annually donate a portion of our profits to charitable organizations.