The Work Group

Mitch Work has over 25 years experience in the healthcare industry as a researcher, educator, and executive for supplier and provider organizations. He is President of The Work Group, Inc., a healthcare consulting company delivering strategic marketing, sales and public relations services to healthcare IT companies and provider organizations. Over the past 15 years he has focused on assisting healthcare information technology (HIT) companies to become more successful in launching and marketing their products and assisting health care providers to obtain the products they need to better serve their patients. Recently, he has focused on the development, marketing and use of emerging technology (the Internet, wireless, CPOE, bar coding, and RFID) that promises to dramatically improve patient safety and clinical care

Sample of engagements and activities:

Wrote/published patient safety research study on automating vital signs monitoring for a Fortune 100 Company

Assisted a major consulting firm to the federal government on strategies to enter the commercial HIT market through the introduction of a new national patient safety service

Provided comprehensive marketing and public relations services for a wireless, handheld bar-coding company

Planned/delivered 10 national conferences for Microsoft Corporation introducing Back Office products to healthcare market

Published/quoted in numerous national HIT publications

Founded and successfully sold an Internet company targeting HIT and formulary decision makers

Successfully launched the largest market intelligence database on HIT Integrated Delivery Systems generating over $10 million in sales in the first two years.

Elected as Vice Chairman of the Center for Healthcare Information Management (CHIM), the industries largest trade association for HIT suppliers, now part of HIMSS

Chuck Appleby has 20 years of experience in the healthcare industry as a journalist, writer, media relations expert, and marketing consultant. Focusing on healthcare and IT, he has written and consulted for some of the most prominent healthcare experts and visionaries in the country, as well as for a virtual Who's Who of Corporate Healthcare clients. He has participated in the development and writing of multimedia presentations, brochures, advertisements, magazine supplements, white papers, story lines, case studies, speeches, and ghostwritten articles. He also has a wide range of experience in PR consulting, PR and marketing strategic plans, creative branding efforts, and multimedia presentations. He has overseen the publication of articles in a wide range of publications ranging from trade journals to the Wall Street Journal and Forbes ASAP. For over a decade, Chuck has been editor of the Information Edge report for the prestigious Scottsdale Institute, a membership organization of senior executives from leading healthcare delivery organizations. He is also a regularly contributing writer for leading publications ranging from Most Wired Online to Biotechnology Healthcare.