With an estimated 3500 companies selling their services and products in the United States healthcare technology market, it is hard for even the largest companies to gain a fair "mind and market share". For smaller companies, overcoming this challenge can mean the difference between success and failure. Regardless of your size, we can increase industry awareness of your organization helping assure that you attain your fair market share in this competitive environment.

The Work Group provides services in three core competency areas: 1.) strategic marketing and sales, 2.) public relations, and 3.) consulting services. Within each of these core competencies, we provide several specific and complementary services. We offer you a customized approach to solve your specific business problems.

All engagements are delivered through our qualified and experienced consultants. Our core competencies and their constituent services are:
Strategic Partnerships
Market Research/Focus Groups
Product launches
Collateral Development
Strategic E-Marketing and Website Design
Education/Information Programs (Current Trends in HIT)
Serve as acting VP Marketing, Sales, or Public Relations
Competitive Analysis
Sales Intelligence Databases / Lead generation programs
Case Studies/ White Papers
Media Relations
Thought Leader Introductions
Advertising Campaigns
Article Publication
Advatorial Development
Press Release Programs
e Survey Market Research
ROI Studies
HIPAA
System Implementation
Staffing
Strategic Planning
Securing Federal Contracts
e Health Strategy Development
The Work Group Inc // 7 Court of Nantucket // Lincolnshire, IL 60609 // Office: 847.940.7574 // Cell: 847.721.8677