About Us

Our Story

We use only experienced senior marketing consultants and journalists, most of whom have over 20 years of health care technology experience. Our virtual staffing model enables us to provide the highest level of services without the typical overhead rates charged by traditional firms.

Founder, Mitch Work, FHIMSS, has over 25 years experience in the healthcare industry as a researcher, educator, and executive. He has created and sold numerous market intelligence databases  for  the healthcare industry, (including the HIMSS Analytics database).  He has co-chaired over 20 national healthcare technology conferences. Mitch is a frequent speaker at HIT conferences and served previously as Vice President of CHIM (now part of HIMSS).

We focus on emerging technologies assisting companies in the areas of remote telemonitoring, mobile health, business intelligence and analytics, patient engagement, advanced EHRs, integration and HIEs.


Mission Statement

We deliver creative solutions for your toughest marketing, sales, and public relations challenges. We will help to differentiate your products and services by identifying what makes you unique and special in this crowded marketplace. Then we will effectively tell your story.

We will deliver our services on time, at a fair price, and use only experienced staff.


Philanthropic Promise

We realize that we are fortunate to be part of a vibrant marketplace and are privileged to work with exciting clients who have allowed us to benefit and prosper. We also realize that everyone is not as fortunate. As a result, it is our policy to annually donate a portion of our profits to charitable organizations.

Markets Served

  • Healthcare IT companies
  • Healthcare device manufacturer
  • Wireless and mobile health vendors
  • Pharmaceuticals/ Biopharmaceuticals
  • Laboratory Diagnostics
  • Healthcare Providers
  • Healthcare Payers