Reaching Decision Makers

With over 5,000 healthcare technology companies targeting the same C-Suite executives and over 167,000 new healthcare apps already available for mobile devices, the market has never been more complex. We cut through the confusion, bringing a full range of marketing, marketing communications, sales and PR services.

We build awareness, visibility, and generate prospects by targeting decision makers through a customized multi-channel marketing program that clearly brings your value proposition to the healthcare IT marketplace. Our core competencies include:

Marketing & Communications

  • Case Studies
  • White paper/opinion pieces
  • ROI Studies
  • Strategic marketing partnerships
  • Product (re)launches
  • Conference presentations
  • Article publication
  • Interim marketing executive placement
  • Market research
  • Focus groups
  • Competitive Analysis
  • Website design

Public Relations

  • Multi-channel marketing programs
  • Media Relations
  • Thought leader introductions
  • Awards/ competitions
  • Advertorials
  • Press release programs
  • Media kit development
  • Press tours
  • eMarketing programs
  • Advertising campaigns


Sales Support

  • Sales Intelligence Databases
  • Lead generation programs
  • eMarketing campaign
  • Telemarketing Programs
  • Sales presentation development
  • Interim sales executive placement


Testimonial from Satish Kumar, Managing Director, The Center for Business Innovation


“Mitch possesses a deep knowledge of healthcare IT and also has excellent relationships with healthcare trade publications, consultants, trade associations and the vendor community.


Mitch has spoken at many of our healthcare conferences. I view him as a valued advisor to the company; he has helped us to organize many innovative events over the years.”